Organic SEO is the process used by website owners to attain a higher natural placement on search engine result pages. A different number of techniques can be implemented by a business at any given time such as back linking, keyword analysis and link building. The use of these techniques is to ensure that all the relevant information required by consumers is available on the website always. The use of relevant information is key due to the keywords searched by consumers. When content is relevant, search results will last longer and this will build trust. Any business that uses search engine optimization services is assured of creating trust among its customers and they always come back.